About SBG Sports Software

The team behind SBG Sports Software brings together decades of experience in software development, sports strategy, broadcast and digital media.

They have won Queen’s Awards for both Innovation and Export Achievement. They have won technical Emmys (Academy of Television Arts and Sciences) and have been nominated for multiple technical Motion Picture Academy Awards.

SBG Sports Software was established in 2008 to develop real-time pit wall strategy software for Formula 1 teams. Its products aggregate multiple sources of video, audio, and telemetry data, then analyses and displays that information.

It has helped win several drivers and constructors World Championships.