About SBG Sports Software

The team behind SBG Sports Software brings together decades of experience in software development, sports strategy, broadcast and digital media.
In 2019 SBG was recognised with a Queen’s Award for Enterprise in Innovation for their flagship race strategy system, RaceWatch. This award recognises SBG’s commitment to technological innovation in the UK as well as its outstanding commercial contribution to elite sports globally.
The team has previously won Queen’s Awards for both Innovation and Export Achievement, in addition to technical Emmys (Academy of Television Arts and Sciences) and being nominated for multiple technical Motion Picture Academy Awards.
SBG Sports Software was established in 2008 to develop real-time pit wall strategy software for Formula 1 teams which has helped win several drivers and constructors World Championships. The use of data for performance analysis has since grown in other sports with elite organisations increasingly looking to Formula 1 for strategies on competing for marginal gains.
Over the last two years SBG has established strong positions in several other sports including Premier League and international football and rugby, and has begun to develop similar applications outside sport. SBG are specialists in products which aggregate multiple sources of video, audio, and telemetry data, then analyse and display that information.