Performance Analytics Conference 2020

We’re delighted to announce SBG’s Inaugural Performance Analytics Conference on Monday, 16th November 2020.

PAC is a unique event which brings together leading figures in sports, analytics and technology.

Our aim is to provide a forum for industry professionals to discuss the dynamic and expanding world of analysis, and be a place to share insights, observations and trends in elite sport.

We have a great line-up of speakers who have all worked closely with performance related data and understand how to use data to extract information and ultimately win more.

Catch videos of the presentations here:

SBG YouTube Channel


Tom Worville, Football Journalist at The Athletic and our Host for the event.

Alexander Wurz, Advisor and Ambassador for TOYOTA GAZOO Racing, World Endurance Championship

Andrew Findlay, 1st Team Performance Analyst, F.C. København

Gareth Griffith, CEO, SBG Sports Software

Rui Alves, Data Engineer, Formula E

Donald Barron, Applied Performance Analysis Strategy Lead – Loughborough University

Dr Ben Hu, MatchTracker Team Leader & Principal Data Scientist, SBG Sports Software

Madie Bogosian, Product Specialist, SBG Sports Software



Time  Title and Speaker
15:30 Welcome to PAC20
Simon Cuff, Commercial Director, SBG Sports Software
15:35 Opening the Conference
Tom Worville
15:40 Simulating Data to Adjust and Adapt Performance
Gareth Griffith
16:00 Data in Recruitment
Donald Barron
16:20 Individual Player Development
Andy Findlay
16:40 Communicating Insights to Drivers 
Rui Alves
17:00 Break
17:10 Panel Discussion: Scale, Insights and Speed – The State of Applied Analytics in 2020
Donald Barron, Andy Findlay, Rui Alves
17:30 Tracking Data and Heat Maps in Football Analysis
Ben Hu
17:50 Assessing Effectiveness of Build Up Strategies in Football
Madie Bogosian
18:10 An Audience with Alex Wurz
18:25 Q + A and Summary