SBG Sports Software Incorporated launches with new office in Chicago

SBG Sports Software is excited to announce the opening of its new North American operation based out of Chicago, IL. headed up by recently appointed VP of Sales and Business Development, Joe Schrimpl.

SBG Sports Software Incorporated will strengthen SBG’s growth in Major League Soccer and US motorsports series whilst offering enhanced local support for existing customers. This investment comes as a direct result of increasing demand for SBG’s next generation sports analytics applications RaceWatch, MatchTracker and Focus.

The appointment of Joe Schrimpl also represents a strategic move to expand the SBG product suite to support additional elite sports across North America. Schrimpl is joining the SBG team with over 20 years of award-winning success in sales and operations throughout the sports technology space. Notably, Schrimpl served in various capacities for over 7 years at XOS Digital Inc, serving as Account Manager to numerous professional and collegiate football, basketball and hockey teams for video and data analysis and instant replay. Schrimpl was also a part of National Championship Football staffs, directing the Video and Operations Department at the University of Southern California for nearly 7 years. Schrimpl began his career in sports technology assisting Football, Basketball and Soccer staffs at the University of Miami, FL and Drake University respectively.

SBG’s global leadership position in professional sports is reflected by customers in 40 countries across 4 continents, as well as local partners in Spain, Germany, Japan and Australia. With a new base in the Midwest, SBG has coast to coast access to elite sports throughout the US and Canada. Chicago is home to US Soccer, 7 Major League teams and is perfectly located to further enable customer support and new market development across all 3 time zones.

Gareth Griffith, CEO of SBG Sports Software comments on the expansion into the US: “Over the last few years we have been applying SBG technology with great success in elite level sports including Formula 1, Premier League football and Six Nations rugby. It has been a long-held ambition to expand into North American sports, which I have personally followed enthusiastically for many years. We are delighted that Joe Schrimpl is joining us to lead our US organisation. His appointment reflects our continued commitment to industry expertise, and we look forward to making significant impact in the US market.”

Joe Schrimpl comments: “I’ve been in the sports technology industry for many years and SBG’s reputation and position within the market is second to none. Coaching and analysis staff are in constant pursuit of that competitive edge and they deserve a technology partner that is equally competitive, dependable and innovative. SBG brings a unique and unparalleled approach to elite sports data and visualization applications to the US sports industry. I’m thrilled to be joining the SBG Team.”

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Joe Schrimpl, VP of Sales and Business Development