SBG and Mercedes AMG Petronas Motorsport – An Unbeatable Combination

2017 saw Mercedes AMG Petronas Motorsport once again crowned Formula One Constructors’ Champion and Lewis Hamilton the Drivers’ Champion. One of the key elements to the team’s success in 2017, and over the past 10 seasons, has been SBG Sports Software’s RaceWatch technology.

SBG invites you to take a look behind-the-scenes at how RaceWatch is an invaluable tool for Mercedes AMG Petronas Motorsport when it comes to race planning, strategy, data and video analysis and most importantly – winning.

2From conducting thousands of race simulations to understand which strategy will work best; to live analysis of practice data to make the right tyre selection; through to reviewing historic data to see exactly what happened in previous races – RaceWatch delivers Mercedes AMG Petronas Motorsport an in-depth insight at all stages of a race weekend.

Live, during the race, RaceWatch is used to predict what’s likely to happen during the remaining laps, enabling the team to optimise its strategy and giving the driver a clear idea of what he’s fighting for, and when it’s Hammertime.

Andrew Shovlin, Chief Race Engineer, sums up his experience: ‘RaceWatch takes so much statistical information from the weekend. It takes a huge amount of the stress and pressure, and in particular the guess work, out of the job.’

To talk to SBG about how its innovative live sports analysis software can enhance your team’s performance, email

About SBG Sports Software

The team behind SBG Sports Software brings together decades of experience in software development, sports strategy, broadcast and digital media. SBG Sports Software was established in 2008 to develop real-time pit wall strategy software for Formula 1 teams.

Its products aggregate multiple sources of video, audio, and data, then display and visualise the analysis clearly and with interactive control.